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GifTay
/Loyalty map for local businesses/
Overview
GifTay is a rewards app that helps customers discover and support local businesses by earning points on purchases, which can be redeemed for exclusive discounts and offers.
Details
Role
Date
Company
Skills
Tools
Product Designer
August 2023 - June 2024
Neirfeno
User Research
Insight Synthesis
Data Analysis & Reporting
Usability Testing
Product Strategy
Marketing
FIGMA
Adobe Design Suite
Adobe Video Suite
Google Sheets
Trello
Process
/Loyalty map for local businesses/
Context
Problem Statement
Customers often struggle to discover and consistently support local businesses due to platforms spotlighting larger chains who pay to appear first on a list, leading to missed opportunities for small businesses to attract and retain loyal customers
How do i connect customers with local businesses while keeping them engaged?
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